In the past years, the focus around sustainable fashion has continued to grow. A global report from the The Economist Intelligence Unit shows a staggering 71% rise in online searches for sustainable goods globally over the past five years. Today, consumers around the world do want to make sustainable choices and the eco-wakening has begun. So, where does linen fit in and why is it called one of the most sustainable fabrics?

When it comes to sustainability, pure linen clothing stands out as a favorable option for several reasons:

Renewable resource - flax is an annual plant and a renewable crop that grows relatively quickly, requiring fewer resources compared to other fiber crops like cotton. It needs less water and doesn't rely heavily on synthetic pesticides or fertilisers.

Low environmental impact - linen production has a lower environmental impact compared to many other textiles such as cotton or polyester. The processing of flax into linen typically involves fewer chemicals and energy, making it an eco-friendlier choice.

Local production - linen is produced in various parts of the world, and when sourced locally, it reduces the environmental impact associated with long transportation distances.

Durability and longevity - linen ages well and even becomes softer with use. This means it will find a space in your wardrobe for a longer period.

Biodegradable - linen is fully biodegradable, meaning it can naturally break down at the end of its life cycle without leaving behind harmful residues or contributing to landfills.

We encourage you to go a step further and maximize the sustainability of linen by choosing organic linen, meaning 100% linen, opt for quality over quantity, take proper care of the linens and support ethical brands!